Needness NFT
GrowthRing & Supply x 3Keung
NFT campaign
Campaign Overview
~4000+
platform user visit
~1,000+
New member registration
~1M+
Online exposure
~5000+
outdoor exposure
My role
Content Strategy, Project management
Introduction
By the number
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~$100K total budget
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6 month duration
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Team:
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Project management: 2
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Developer: 5
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Vendors: 1 Crew (3D scanning crew)

Project overview
GrowthRing & Supply x 3Keun pop-up store is designed and adorned as a traditional Hong Kong dojo with a hint of Japanese fiesta, featuring aesthetically classic furniture and ornaments. Accompanied by the previous lion heads from the Keung’s collection, four lion heads are specially created for the collection to play on the mixed-cultural elements that display the theme.
To preserve the inheritance and allow everyone to continue collecting such unique lion heads crafts, we, as NFT platform partners, are assisting GrowthRing & Supply x 3Keun in the launch of the "NEEDLESS NFT BY 3Keung X GRS" collection. We are assisting three newly created lion heads to be digitalized with high quality 3D scanning, and the NFT will be generated as 3D animation. We are also in charge of the sales strategy and the creation of event copy.

The GRS x 3Keung Exhibition and pop-up store x Time Square
Challenge
How can we make such treasured historical craftmanship more approachable and collectible in order to emphasize the significance of preserving them?
Solution
We employ 3D digitization to contribute to the preservation of rich legacy by leveraging NFT's non-fungible, unique, and irreplaceable nature.
Key objective
To demonstrate NFT's real-world application in physical art or production. Also, to show how blockchain technology may help sustain tradition rather than fight with it.
Product Roadmap

Needness NFT

Military Lion Art

The Propitious Lion Art

Kaen Lion Art


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