Souper Hero NFT
Tam Jai International first jointed campaign
Campaign Overview
~10K+
platform user visit
~2,000+
New member registration
~10M+
Online exposure
~5000+
outdoor exposure
My role
Content Strategy, Project management
Introduction
By the number
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~$100K total budget
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6 month duration
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Team:
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Project management: 2
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Developer: 5
Project overview
Souper Hero, The first-ever charitable NFT Project of Tam Jai International is ready to launch. A total of 10,000 unique NFTs, designed by local comics artists, Justin Wong, Kam Siu Man, Big Y, and Chow Siumou, will be available for minting with all net proceeds to be donated to the Hong Kong Arts Centre to nurture local art talents.
As an NFT platform partner, we assist Tam Jai in listing this project on our platform, which could allow purchase of an NFT with Fiat. Aside from that, we work with various vendors on the whitelisting flow, redeem coupon contribution (Redeem an order of noddle on-site) via email blasting, and custody and management of their NFTs in order to assist them in being integrated into The Sandbox and final gold, to launch Metaverse virtual events.
Challenge
How can the NFT campaign assist F&B chain brands in generating excitement, brand awareness, and consumer loyalty while increasing campaign sales?
Solution
The first TamJai-themed avatars with familiar TamJai items were released: Trading may be made available to anyone with fiat money.
Justin Wong, Kam Siu Man, Big Y, and Chow Siumou are the creators of the four series that form The Souper Hero. TamJai Topping series, TamJai JehJeh series, SamGor Topping series, and Samgor Character series are among the popular TamJai items. A total of 10,020 unique NFTs are planned to be produced, with 1,000 reserved for whitelisting and the pre-sale set for 8 June 2022 and 20 for auction (details of whitelisting and auction to be announced). Officially, the Souper Hero NFTs are priced at HKD500 per unit.
While the most of NFTs are traded using cryptocurrencies, the Souper Hero may be purchased using fiat money such as credit cards (Mastercard or Visa) on Artzioneer, the project's official marketplace, because the brand believes that art in all forms should be accessible to everybody. Souper Hero NFT owners are eligible to fantastic benefits such as a free bowl of mixian (noodles) with two toppings, a free VIP membership at either TamJai or SamGor, and invitations to special events. Kids can also earn additional points to redeem rewards, as well as a variety of surprises down the road!
Key objective
The company aspires to break out from the crowd of traditional marketing campaigns, and the NFT campaign provides marketers with visibility in both the web 3.0 and traditional markets. It broadens the industry beyond food and beverage to include new clients interested in web 3.0, gaming, and investing. As a consequence, the campaign successfully converts the audience into new consumers while also converting existing customers into loyal clients.
Souper Hero NFT- Mystery Box
Souper Hero NFT- For Auction
TamJai JehJeh series
(Designed by Justin Wong)
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TamJai JehJeh series
(Designed by Justin Wong)
NFT Redeem Flow
A long-term charitable project in collaboration with HKAC to promote digital artists.
While the majority of NFT projects are commercial in nature, TJ pursues corporate social responsibility by donating all net proceeds from the Souper Hero project to the HKAC's "Out of the Cube" project in order to support local digital artist communities and foster digital art training and education in the long run. Artists are encouraged to participate in the HKAC's Creator Grooming programme, a regular session in "Out of the Cube," to hone their digital artmaking talents. Furthermore, via this meaningful, charitable relationship, art enjoyment is made available to everybody.